#Media Franchising PDF

Download full Media Franchising Book or read online anytime anywhere, Available in PDF, ePub and Kindle. Click Get Books and find your favorite books in the online library. Create free account to access unlimited books, fast download and ads free! We cannot guarantee that book is in the library. READ as many books as you like (Personal use).
RELATED BOOKS
Media Franchising
Language: en
Pages: 320
Authors: Derek Johnson
Categories: Social Science
Type: BOOK - Published: 2013-03-22 - Publisher: NYU Press

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
Franchise Era
Language: en
Pages: 336
Authors: Fleury James Fleury
Categories: Social Science
Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Media Across Borders
Language: en
Pages: 244
Authors: Andrea Esser, Iain Robert Smith, Miguel Á. Bernal-Merino
Categories: Social Science
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

This volume provides an overview of localisation practices and trends and reveals its significance in the audiovisual sector. Contributors examine translation practices including dubbing, subtitling and voice-over of finished, ‘canned’ material; the internationalisation and localisation of video games; regional adaptations of entertinment television formats and news; and licensed as well as unlicensed film remakes across borders. This book supports cross-border dialogue of academics and practitioners and highlights commonalities and differences between countries and between entertainment industries. As such it provides a new frame of reference for planning, studying and understanding the international flow of media across borders, and the intricacies, challenges and implications of content localisation. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a number of video interviews with academics and media professionals working in the field; a ‘localisation’ bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.
Star Wars and the History of Transmedia Storytelling
Language: en
Pages:
Authors: Dan Hassler-Forest
Categories: Art
Type: BOOK - Published: 2017-10-18 - Publisher: Amsterdam University Press

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
Historicising Transmedia Storytelling
Language: en
Pages: 210
Authors: Matthew Freeman
Categories: Social Science
Type: BOOK - Published: 2016-11-03 - Publisher: Routledge

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.
Engaging Consumers through Branded Entertainment and Convergent Media
Language: en
Pages: 354
Authors: Parreno, Jose Marti
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Battleground: The Media [2 Volumes]
Language: en
Pages: 672
Authors: Robin Andersen, Jonathan Gray
Categories: Business & Economics
Type: BOOK - Published: 2007-12-30 - Publisher: Greenwood Publishing Group

Provides an overview of the many debates and controversial topics currently connected with our mediad.
Media Convergence and Deconvergence
Language: en
Pages: 341
Authors: Sergio Sparviero, Corinna Peil, Gabriele Balbi
Categories: Social Science
Type: BOOK - Published: 2017-10-20 - Publisher: Springer

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Law and Creativity in the Age of the Entertainment Franchise
Language: en
Pages: 255
Authors: Kathy Bowrey, Michael Handler
Categories: Law
Type: BOOK - Published: 2014-11-13 - Publisher: Cambridge University Press

This collection explores how creators extend the commercial life of their creative endeavours, and the impact of these legal developments.
Transmedia Storytelling and the Apocalypse
Language: en
Pages: 220
Authors: Stephen Joyce
Categories: Performing Arts
Type: BOOK - Published: 2018-08-21 - Publisher: Springer

This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...
The Transmedia Franchise of Star Wars TV
Language: en
Pages: 204
Authors: Dominic J. Nardi, Derek R. Sweet
Categories: Performing Arts
Type: BOOK - Published: 2020-11-11 - Publisher: Springer Nature

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.
The Japanese Cinema Book
Language: en
Pages: 624
Authors: Hideaki Fujiki, Alastair Phillips
Categories: Performing Arts
Type: BOOK - Published: 2020-04-02 - Publisher: Bloomsbury Publishing

The Japanese Cinema Book provides a new and comprehensive survey of one of the world's most fascinating and widely admired filmmaking regions. In terms of its historical coverage, broad thematic approach and the significant international range of its authors, it is the largest and most wide-ranging publication of its kind to date. Ranging from renowned directors such as Akira Kurosawa to neglected popular genres such as the film musical and encompassing topics such as ecology, spectatorship, home-movies, colonial history and relations with Hollywood and Europe, The Japanese Cinema Book presents a set of new, and often surprising, perspectives on Japanese film. With its plural range of interdisciplinary perspectives based on the expertise of established and emerging scholars and critics, The Japanese Cinema Book provides a groundbreaking picture of the different ways in which Japanese cinema may be understood as a local, regional, national, transnational and global phenomenon. The book's innovative structure combines general surveys of a particular historical topic or critical approach with various micro-level case studies. It argues there is no single fixed Japanese cinema, but instead a fluid and varied field of Japanese filmmaking cultures that continue to exist in a dynamic relationship with other cinemas, media and regions. The Japanese Cinema Book is divided into seven inter-related sections: · Theories and Approaches · * Institutions and Industry · * Film Style · * Genre · * Times and Spaces of Representation · * Social Contexts · * Flows and Interactions