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Mad Men Mad World

by Lauren M. E. Goodlad
Publisher: Duke University Press
Release Date: 2013-03-11
Genre: Performing Arts
Pages: 421 pages
ISBN 13: 0822354187
ISBN 10: 9780822354185
Format: PDF, ePUB, MOBI, Audiobooks, Kindle


Synopsis : Mad Men Mad World written by Lauren M. E. Goodlad, published by Duke University Press which was released on 2013-03-11. Download Mad Men Mad World Books now! Available in PDF, EPUB, Mobi Format. LHIJHH'II M.E. GUUDLHD LIL'I'H I'EAGAHIZNSHY ROBERT A. RUSHtHH EDITORS Illllll Ill" MADMEN, MADWORLD 513x, POLITICS, STYLE 5:' THE 19608 MADMEN, MADWORLD Duke University Press Durham and London 2013 LAUREN. Front Cover. -- In this comprehensive analysis of the TV series Mad Men, scholars explore the groundbreaking drama in relation to fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format.

Mad Men, Mad World
Language: en
Pages: 421
Authors: Lauren M. E. Goodlad, Lilya Kaganovsky, Robert A. Rushing
Categories: Performing Arts
Type: BOOK - Published: 2013-03-11 - Publisher: Duke University Press

In this comprehensive analysis of the TV series Mad Men, scholars explore the groundbreaking drama in relation to fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format.
Mad Men
Language: en
Pages: 206
Authors: Sara MacDonald, Andrew Moore
Categories: Political Science
Type: BOOK - Published: 2016-08-22 - Publisher: Lexington Books

Mad Men, investigating topics including freedom, equality, consumerism and justice.
Mad Men
Language: en
Pages: 316
Authors: M. Keith Booker, Bob Batchelor
Categories: Performing Arts
Type: BOOK - Published: 2016-05-20 - Publisher: Rowman & Littlefield

From the opening credits that feature a silhouette falling among skyscrapers, Mad Men transcended its role as a series about the Madison Avenue advertising industry to become a modern classic. For seven seasons, Mad Men asked viewers to contemplate the 1960s anew, reassessing the tumultuous era’s stance on women’s rights, race, war, politics, and family relationships that comprise the American Dream. Set in the heart of the twentieth century, the show brought to light how deeply we still are connected to that age. The result is a show that continually asks us to rethink our own families, lives, work, and ethical beliefs as we strive for a better world. In Mad Men: A Cultural History, M. Keith Booker and Bob Batchelor offer an engaging analysis of the series, providing in-depth examinations of its many themes and nostalgic portrayals of the years from Camelot to Vietnam and beyond. Highly regarded cultural scholars and critics, Booker and Batchelor examine the show in its entirety, presenting readers with a deep but accessible exploration of the series, as well as look at its larger meanings and implications. This cultural history perspective reveals Mad Men’s critical importance as a TV series, as well as its role as a tool for helping viewers understand how they are shaped by history and culture. As a showcase in America’s new “golden age of television,” Mad Men reveals the deep hold history and nostalgia have on viewers, particularly when combined with stunning visuals and intricate writing and storylines. With this volume as their guide, readers will enjoy contemplating the show’s place among the most lauded popular culture touchstones of the twenty-first century. As it engages with ideas central to the American experience—from the evolution of gender roles to family dynamics and workplace relationships—Mad Men: A Cultural History brings to life the significance of this profound yet entertaining series.
The Legacy of Mad Men
Language: en
Pages: 280
Authors: Karen McNally, Jane Marcellus, Teresa Forde, Kirsty Fairclough
Categories: Performing Arts
Type: BOOK - Published: 2019-11-30 - Publisher: Springer Nature

For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history. This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.
Mad Men and Politics
Language: en
Pages: 288
Authors: Lilly J. Goren, Linda Beail
Categories: Political Science
Type: BOOK - Published: 2015-03-12 - Publisher: Bloomsbury Publishing USA

Mad Men, using the historical backdrop of the many events that came to demarcate the 1960s, has presented a beautifully-styled rendering of this tumultuous decade, while teasing out a number of themes that resonate throughout the show and connect to the contemporary discourses that dominate today's political landscape. The chapters of this book analyze the most important dimensions explored on the show, including issues around gender, race, prejudice, the family, generational change, the social movements of the 1960s, our understanding of America's place in the world, and the idea of work in the post-war period. Mad Men and Politics provides the reader with an understanding not only of the topics and issues that can be easily grasped while watching, but also contemplates our historical perspective of the 1960s as we consider it through the telescope of our current condition.
Jewish Mad Men
Language: en
Pages: 219
Authors: Kerri P. Steinberg
Categories: Business & Economics
Type: BOOK - Published: 2015-02-16 - Publisher: Rutgers University Press

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
21st Century Retro: Mad Men and 1960s America in Film and Television
Language: en
Pages: 246
Authors: Debarchana Baruah
Categories: Social Science
Type: BOOK - Published: 2021-04-30 - Publisher: transcript Verlag

Numerous contemporary televisual productions revisit the past but direct their energies towards history's non-events and anti-heroic subjectivities. Debarchana Baruah offers a vocabulary to discuss these, using Mad Men as a primary case study and supplementing the analysis with other examples from the US and around the world. She takes a fundamentally interdisciplinary approach to studying film and television, drawing from history, memory, and nostalgia discourses, and layering them with theories of intertextuality, paratexts, and actor-networks. The book's compositions style invites discussions from scholars of various fields, as well as those who are simply fans of history or of Mad Men.
The Universe is Indifferent
Language: en
Pages: 426
Authors: Ann W Duncan, Jacob L Goodson
Categories: Philosophy
Type: BOOK - Published: 2017-10-26 - Publisher: ISD LLC

Centred on the lives of the employees at a Manhattan advertising firm, the television series Mad Men touches on the advertising world's unique interests in consumerist culture, materialistic desire, and the role of deception in Western capitalism. While this essay collection has a decidedly socio-historical focus, the authors use this as the starting point for philosophical, religious, and theological reflection, showing how Mad Men reveals deep truths concerning the social trends of the 1960s and deserves a significant amount of scholarly consideration. Going beyond mere reflection, the authors make deeper inquiries into what these trends say about American cultural habits, the business world within Western capitalism, and the rapid social changes that occurred during this period. From the staid and conventional early seasons to the war, assassinations, riots, and counterculture of later seasons, The Universe is Indifferent shows how social change underpins the interpersonal dramas of the characters in Mad Men.
Rethinking Gender in Popular Culture in the 21st Century
Language: en
Pages: 255
Authors: Astrid M. Fellner, Marta Fernández-Morales, Martina Martausová
Categories: Performing Arts
Type: BOOK - Published: 2017-11-06 - Publisher: Cambridge Scholars Publishing

This book explores popular culture representations of gender, offering a rich and accessible discussion of masculinities and femininities in 21st-century popular media. It brings together contributors from various European countries to investigate the workings of gender in contemporary pop culture products in a brave, original, and rigorous way. This volume is both an academic proposal and an exercise of commitment to a serious analysis of some of the media that influence us most in our everyday lives. Representation matters, and the position we take as viewers or consumers during reception matters even more.
Adman’s Dilemma
Language: en
Pages: 480
Authors: Paul Rutherford
Type: BOOK - Published: 2018-08-23 - Publisher: University of Toronto Press

Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts," The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
Admen, Mad Men, and the Real World of Advertising
Language: en
Pages: 232
Authors: Dave Marinaccio
Categories: Business & Economics
Type: BOOK - Published: 2015-11-03 - Publisher: Simon and Schuster

A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Masculinity in Contemporary Quality Television
Language: en
Pages: 144
Authors: Michael Mario Albrecht
Categories: Social Science
Type: BOOK - Published: 2016-03-03 - Publisher: Routledge

Recent years have seen a rise in the popularity and quantity of ’quality’ television programs, many of which featuring complicated versions of masculinity that are informed not only by the women’s movement of the sixties and seventies, but also by several decades of backlash and debate about the effects of women’s equality on men, masculinity, and the relationship between men and women. Drawing upon studies of contemporary television programs, including popular series viewed internationally such as Mad Men, The League, Hung, Breaking Bad, Louie, and Girls, this book explores the ways in which popular cultural texts address widely circulating discourses of the ostensible ’crisis of masculinity’ in contemporary culture. A rich study of masculinity and its representation in contemporary television, Masculinity in Contemporary Quality Television will appeal to scholars and students of cultural and media studies, popular culture, television studies and cultural sociology with interests in gender, masculinities, and sexuality.