#The Sporting Goods Industry PDF

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The Sporting Goods Industry

by Richard A. Lipsey
Publisher: McFarland
Release Date: 2006-05-24
Genre: Sports & Recreation
Pages: 177 pages
ISBN 13: 0786427183
ISBN 10: 9780786427185
Format: PDF, ePUB, MOBI, Audiobooks, Kindle

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Synopsis : The Sporting Goods Industry written by Richard A. Lipsey, published by McFarland which was released on 2006-05-24. Download The Sporting Goods Industry Books now! Available in PDF, EPUB, Mobi Format. In early 2004, after ¡29 years, Spalding, the company many consider to be the modern sporting goods industry's founder, ceased to exist as a separate entity. This chapter deals with sporting goods vendors (as we indicated in a previous ... -- This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises.

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